Privacy Policy for GWM Amorn Ratchada

1. Introduction

Ampak Holding Co., Ltd. (hereinafter referred to as “GWM Amorn Ratchada” or “we” or “our” or “ours”) acknowledges the importance of maintaining the privacy of viewers/visitors/users (“you”) who visit or use our website. Moreover, we appreciate the trust we are given by you. This Legal Notice and Privacy Policy (“Notice/Policy”) will explain what we intend to do with your personal information and how we intend to access you using that information.

Therefore, we request that you please read this policy carefully before accessing this website and interacting with AI assistants and/or contacting or taking any action with us through all social media channels, including but not limited to Facebook, Messenger, Instagram, Twitter, WeChat,  the GWM APP, and other social media channels (“Social Media Channels”).

This policy is intended to clarify the collection, use, disclosure, or transfer of your personal information (with the following policy). We will only use your personal information in accordance with this policy. In this regard, we will only collect your personal information as necessary to carry out transactions between you and us.

When you press the “OK” button, it means that you agree that you have read, accepted, and consented to the personal information described in this policy and letter.

2. Personal data

“Personal Data” means any information that enables you to be identified. Whether directly or indirectly, for example, name, age, date of birth, passport number, phone number, national identification number, address, email address (“Email”), location, Internet Protocol (“IP”) address, use of data, cookies, and information about use of the service.

3. Collection of Personal Information

We will collect your personal information as follows:
(a) when you access, use, and visit our website;
(b) when you send us forms and documents, whether sent in the form of a computer file or a paper document;
(c) when you enter into a contract that provides any documents or information relating to your communications with us;
(d) when you post a comment, lodge a complaint, or request additional information from us via our website, email, phone, or social media channels;
(e) when you communicate with us through AI assistant services;
(f) when you interact with us or other users through social media channels;
(g) when you submit your personal data to us for other reasons.

4. Legal basis

We will only process your personal data on the following legal grounds:

(a) Performance of a contract: to perform your instructions or perform a contract between you and us;
(b) Consent: where you have given us your consent to process your personal data. (You may withdraw your consent to this processing at any time; however, this withdrawal of consent will not affect the lawfulness of any processing that was performed prior to the withdrawal of your consent.)
(c) Legal or regulatory obligations: to comply with our legal or regulatory obligations; and
(d) Legitimate Interests: When necessary for our benefit, this will balance our interests with yours and your fundamental rights.

5. Use of personal information

We may use your personal information for the following purposes:
(a) contact and communicate with you by text message, email, postal mail, or other forms; or send news where some of your personal information may appear on envelopes or shipping boxes.
(b) remembering your preferences for administering and improving our services, including but not limited to sales, marketing, advertising, communications and corporate image, after-sales service, electronic commerce and any of our other services (“services”), our website, and social media channels;
(c) notify us of updates and changes to our services;
(d) provide our services to you;
(e) allow us to contact you via social media channels where you have provided your contact and personal information either directly or indirectly for our products and services;
(f) collect your statistics or databases for internal use, for example, to improve the website, provide AI assistant services, and provide a more personalized service for each customer;
(g) assist in evaluating our services for improvements or corrections to the website, services, or internal audits;
(h) respond to your inquiries; fulfill orders; or allow us access to specific information;
(i) maintain our databases and backups; and for communications between us and you;
(j) perform the contract between us and you; and/or proceed with your request or enter into a contract;
(k) protect the security of the website and application;
(l) communicate with you and personalize for individual customers;
(m) carry out other activities, such as marketing activities and promotional communications;
(n) take action on network and data security. This includes preventing unauthorized access to computer systems or electronic communication systems and protecting against all types of computer programs designed to harm computers and networks;
(o) conducting studies and analyzing data for auditing and understanding customer satisfaction and needs;
(p) any other purposes related to the foregoing.

6. Disclosure and sharing of personal information

We ensure that we will not sell, give, transfer, or disclose any of your personal information to any third party, except as provided otherwise in this policy. We may disclose or share your personal information or allow such third parties to use your personal information. This includes, but is not limited to:

(a) our affiliates or partner companies for the purposes outlined in this policy;
(b) group companies, service providers, contractors, agents, or other third parties we employ to support our business and the services we provide to you, for example in marketing, technology, mailing, telecommunications, or information technology. Such third parties may use or disclose personal data only to the extent necessary to provide services to you on our behalf and in accordance with our instructions. We will not use or disclose your personal data for other purposes.
(c) companies that provide services, for example, marketing, advertising, online registration processing, payment processing, processing information about transactions, and website improvements. We will transfer your statistical data and use of your data to such third parties except for your personally identifiable information.
(d) the purchaser of the company or assignee participating in the restructuring, merger, sale, or transfer of all or part of its assets. We will transfer your personal data to such third parties. We will take reasonable steps to ensure that the company’s purchaser or transferee will comply with the terms set forth in this policy.
(e) other third parties with your consent;
(f) event organizers and other persons responsible for the purchase or carrying out of the event may use the information we provide by using it in the manner described in the relevant privacy policy of the event organizer or of such individuals;
(g) our dealer partners, related affiliates, or a successor in all or part of our business; if such parties require such customer data to provide services and provide a better customer experience; or if any portion of GWM Amorn Ratchada’s business is sold, in which case we may provide a list of our customers as part of the transaction;
(h) any person who provides services to us in the areas of audit, legal, operational, or other similar services will have recipients of personal data for these purposes agree in writing to hold the data confidential whenever possible. Use the information for authorized purposes only, then return or destroy the data once it has been made available.
(i) any regulatory, government official, government agency, court or other relevant agency as required by law or any other person as we deem reasonably necessary to protect the safety of (1) individuals, (2) the public/nation, or (3) the safety and reliability of GWM Amorn Ratchada and/or this website. If you have previously provided us with an email address and no longer wish to receive email notifications from us, you can remove your name from our email list by clicking cancel registration (unsubscribe) in the email you receive from us.

7. Sensitive Information

If you share any such information, such as payment information, geographic data, etc., this information will only be shared with your consent, to carry out your request, or as necessary to complete your transaction. We also do not ask for any sensitive information, for example, your credit card number, bank account number, etc., via email. This is known as “phishing,” a scam designed to steal personal information. Any such request sent by email should not be responded to. You may also consider updating your email settings to block the source from which that email is sent.

8. Data Security

We ensure that we collect, store, and keep your personal information secure and confidential. By using appropriate and reasonable measures to provide safety, prevent access, prevent unauthorized use, access from unauthorized computers, or disclosure of your personal information, and ensure that any third parties who receive your personal data take measures that are equal to ours.

We will retain and cause our service providers to retain your personal information for the period of time deemed necessary to fulfill the purposes outlined in this policy, as required by regulators and in accordance with relevant laws.

However, the internet is not a secure environment. We cannot guarantee the absolute security of your personal information transmitted to the website. We will take concrete measures to provide security and prevent unauthorized access to your personal information. Nevertheless, if you send us any information, including your personal information or email address, you submit it at your own risk.

Due to the nature of the Internet, we cannot and do not guarantee the security of any personal information or information you may disclose online. You have accepted the nature of security in the disclosure of information via the internet in any case and agree that GWM Amorn Ratchada shall not be liable for any breach of security unless GWM Amorn Ratchada acts negligently or willfully in breach of our obligations according to relevant laws.

9. Cookies

Cookies are pieces of information stored on a user’s hard drive that contain information about the user. The use of cookies cannot be linked to personal information in any way until the user provides that information (see below). If you reject or delete cookies, you may continue to use our website. The only drawback is that you will be limited to certain parts of our website. For example, you may not be notified of special offers or may not participate in contests that may be held. Cookies also allow us to track and collect information about our users’ clickstream behavior. This allows us to better target your interests and create a better experience for you using our website.

GWM Amorn Ratchada maintains standard weblogs that record information about all visitors to our website. These logs may include the following:

  • internet domain as your browser type and the operating system you use to access this website
  • your IP address (Your computer is automatically assigned an IP address when you browse the Internet.) Your IP address can be either a static ip address or a dynamic ip address. A static IP address may allow you to be identified. As for the dynamic address number, it normally cannot be made personally identifiable.
  • date and time of your visit to our website
  • the pages of our website that you visit
  • the address of the website you clicked the link from.

GWM Amorn Ratchada uses weblog and clickstream data to design our website, identify the most popular features of our website, and make our website more useful to our users/visitors.Weblogs are saved as serialized files. We do not generally attempt to identify individuals from these logs. However, we may use weblogs to identify individuals who attempt to break into, destroy, invade or otherwise damage our website. We may share weblog data with law enforcement officials, if we believe there is evidence or potential violation of federal, state, or local laws or regulations.

GWM Amorn Ratchada’s advertisements on non-GWM Amorn Ratchada websites may be provided by GWM Amorn Ratchada’s operators. We may use cookies to collect information about your visits to those sites. We generally do not attempt to associate this information with you personally except in the circumstances stated above. We collect this information to help us tailor and target our advertising to the needs and interests of our customers. If you wish to opt-out of our ad tracking at third-party websites Please visit our provider’s website. If you decide that you do not wish to participate in the provision of information to GWM Amorn Ratchada, you may opt-out of this website.

By visiting our website, you have given your consent to our use of cookies which normally your internet browser is automatically set to accept cookies. You can control whether cookies are accepted by changing the settings in your internet browser at any time (Please check with your internet browser provider to find out how to disable cookies).

10. Third Party Links

Our website contains links to the websites of third parties. Please note that GWM Amorn Ratchada is not responsible for the privacy practices of other websites. We encourage our users to be aware of this when they leave a page on our website and to read the privacy notices of each website that collects personal information. This privacy notice applies solely to information collected by this website.

11. Your rights

We ensure this during the collection of your personal data. You, as the data subject, have the following rights:

(a) revoke any consent given to us, whether in whole or in part;
(b) request access to and obtain a copy of your personal data that is under our responsibility or request disclosure of the acquisition of your personal data obtained without your consent;
(c) object to the collection, use, or disclosure of your personal data in the case that such personal data has been collected without your consent necessary for the collection or for direct marketing purposes. Unless we have the right to collect, use, or disclose your personal data without your consent,
(d) request that we delete your personal data or make your personal information non-personally identifiable in the following cases:

Person in the following cases:

  1. when your personal data is no longer necessary for the purposes for which it was collected, used, or disclosed.
  2. when you have withdrawn your consent given to us for the purpose of collecting, using, or disclosing your personal data, and when we do not have a legal basis for such collection, use, or disclosure.
  3. when you object to the collection, use, or disclosure of your personal data
  4. request that we suspend the use of your personal data in the event that it is no longer necessary to collect your personal data for the purposes for which it was collected.
  5. request that we ensure that your personal information remains accurate, current, complete, and not misleading.

You can exercise your rights above and rights under the Personal Data Protection Act (B.E. 2562) by sending your requests and/or inquiries to email:

In any of the above cases, we may request that you prove your identity by providing us with a copy of a valid personally identifiable document so that we can comply with our security obligations and prevent unauthorized disclosure. 

We will fulfill your request without delay within 30 days of receipt of such a request. In the event that we are unable to comply with your request, we will let you know the reason as soon as possible.

12. Updates to this Policy

This privacy policy may be updated from time to time. If we do not have your explicit consent, we will not deprive you of your rights under this privacy policy. In case of any changes to this policy, we will notify you expressly to ask for your consent again (including, but not limited to, mobile phone messaging, special notices on the website, and email), and the revised privacy policy will be effective from the date of publication. If you accept the revised statement, you will be deemed to have accepted the changes or updates to this privacy policy. Such a personal data protection policy will be the latest version and will apply to all of your personal data.

Unless otherwise stated, we will keep the previous privacy policy, which will be shown at the end of the latest version of the personal data protection policy for your reference.

13. Legal Resources

The information, images, colors, and specifications contained on our website pages are provided as a general guide to the products and equipment we offer. Although we have made every effort to ensure that such information is accurate and up-to-date, we do not warrant that all such information will be reliable, complete, accurate, or error-free.

In some cases, images of overseas prototypes may be shown as a guide. Therefore, GWM Amorn Ratchada does not accept any liability for damages of any kind resulting from access to or use of this website and its contents.

All illustrations, photographs, and details on this website are based on the latest product information. Not all vehicle parts are shown in all photos. Some vehicles may be listed with accessories. You must view the actual vehicle for complete accuracy.

Any links (other than our website links) and any information from web search engines are provided free of charge and should not be construed as an endorsement or warranty by GWM Amorn Ratchada as to the accuracy of any information or opinions contained in the linked website.

GWM Amorn Ratchada shall not be liable in any manner for pornography or inappropriate content. Restricted Access Secrets or controlled content or media in any form that registered users or third parties may upload to the website/social media pages, microsites, or sponsored pages.

All transmissions of this nature are not authorized by GWM Amorn Ratchada, and GWM Amorn Ratchada will use our best efforts to remove such information from the web pages immediately upon notice. GWM Amorn Ratchada is not responsible for and shall not be liable for any acts, inactions, products, or services of GWM Amorn Ratchada, including but not limited to the nature and timing of the opportunity to use,  abnormal breaches of warranty, or harm or damage suffered as a result of GWM Amorn Ratchada products or services.

14. Disclaimer on recruitment

At GWM Amorn Ratchada, we employ the most professional, formal, and ethical recruitment process. We do not charge/accept any amount of money or security deposit from job seekers at any stage in the selection process. Job-related emails properly sent from us are sent from your company email account with a domain name, for example,

GWM Amorn Ratchada shall not be responsible or liable in any way whatsoever for any loss that may be incurred to any public as a result of such persons dealing with fraudulent persons/organizations offering false and fraudulent job positions on behalf of GWM Amorn Ratchada and soliciting job applications that require the job seeker/applicant to pay processing fees and/or deposit money into their bank account by sending false emails or fraudulent phone calls. People should avoid making any claims that they can arrange a job for us. If someone is approached with a job offer or a telephone interview on our behalf in exchange for payment or other benefits, we strongly advise against replying.

15.Contact us

If you have any questions or concerns about the retention of your personal information or wish to withdraw any consent given or exercise any rights related to your personal data, please contact us by email as stated above for each case.