To become a leader in the fiercely competitive automotive industry in every region around the world, it’s not easy at all, especially in China, which is the largest car market in the world. But the SUV brand from Great Wall Motor, like Haval, has broken every record until it can proudly become a leader, leading HAVAL to gain popularity in many countries around the world. This year, Thailand will be the country where Great Wall Motor has announced that it will bring the HAVAL brand as a battle flag in this market penetration.
Since starting to do business in Thailand, Great Wall Motor has studied the market, gotten to know the Thai people’s insights, and is ready to communicate about the brand and products continuously, including the unveiling of the All New HAVAL H6 Hybrid SUV for the first time in Thailand. In the 42nd Bangkok International Motor Show and has received overwhelming attention from Thai consumers until the release of interesting commercials. These things make the HAVAL more and more well-known among Thai people. Before the official launch of the All New HAVAL H6 Hybrid SUV products, which will soon be open for Thai people to reserve ownership, let’s get to know and see the growth of the HAVA, which is quite interesting.
The beginning of the decade to achieve the goal of becoming a world-class SUV leader
HAVAL is regarded as a global SUV brand led by its flagship model, the HAVAL H6, which has held the record for the best-selling SUV in China consecutively for 8 years. The HAVAL H6 started in 2011 with the image of a smart SUV and outstanding performance and usability until it was able to win the CCTV Utility Vehicle [1] award in 2012. After that, the HAVAL officially began in 2013, and the HAVAL H6 Sport version was launched in the same year, followed by the unveiling of the HAVAL H6 COUPE in 2015.
Between 2017 and 2019, HAVAL entered the era of safe driving, covering all aspects with the All New HAVAL H6 and was able to win the hearts of consumers in every aspect of driving and consumer needs as well. And from continuous development, the HAVAL H6 won the hearts of users until it could become the No. 1 best-selling SUV in China each month for 91 consecutive months and since its launch with total sales of more than 3 million units. More importantly, it has also received many awards in many international markets, such as the SUV award, the most valuable in Australia, and the best SUV in Chile.
In addition to the HAVAL H6, there are also other models from the HAVAL brand that are continually increasing in popularity, including popular models from the F Series such as the HAVAL F7, an SUV that comes with intelligent connectivity technology. The latest model, the HAVAL Big Dog, is a new SUV model that clearly separates itself from the original model and is the right car for those who have an outdoor lifestyle. HAVAL H9, a large intelligent SUV comes with full functional features. HAVAL is the first SUV brand in China to enter the sales group of 6 million units with cumulative sales of more than 6.5 million units and maintain the top SUV sales position in China for 11 consecutive years [2].
Recently, HAVAL has announced a new brand DNA under the concept of dare to think, dare to do, and dare to try to create unlimited play by developing new models. Many models have been released, including the all-new HAVAL H6 Hybrid SUV, the HAVAL Jolion, the HAVAL Chitu (HAVAL Red Rabbit), and concept cars such as the HAVAL X Dog and the HAVAL ? XY, to meet all consumer needs, connect to the needs of Gen Z people, and announce a goal to sell 1.3 million vehicles worldwide by 2023.
HAVAL, the leading SUV with world-class technology, has come up with different marketing strategies.
Behind the success of HAVAL is a technology that facilitates driving and is easy to access and useful. The research team and developers from more than 10 R&D centers in 7 countries around the world have been dedicated to developing this technology, as can be seen from the outstanding features of the All New HAVAL H6 Hybrid SUV that is equipped with intelligent technology in the LIFE+ (LIFE PLUS) concept that will meet the needs of all driving directions, including
- L: L2 Autopilot Level 2
- I: Intelligence V3.5 is an intelligent system that helps create a more comfortable driving experience.
- F: FOTA, online program upgrading system
- E: EYE Q4 Smart chip with faster processing speed and + (plus) that delivers more, with GWM LEMON Hybrid DHT technology combined with safety and innovative design with 4 driving modes, including standard mode / sport mode / economy mode / slippery road conditions mode, to meet driving in different road conditions.
The All New HAVAL H6 Hybrid SUV, which was unveiled for the first time in the world at the 42nd Bangkok International Motor Show in March, will be the first car that Great Wall Motor will introduce to the Thai market. Which is scheduled to be officially launched soon (within the 2nd quarter), which reinforces the xEV Leader strategy as the leader in electric vehicles in Thailand and strives to deliver something new in terms of driving for Thai people, in terms of NEW ENERGY, NEW EXPERIENCE, and NEW LUXURY.
From the first day until today, HAVAL has continued to evolve in terms of delivering outstanding SUVs of powerful performance, intelligent technology, and superior security systems that come with style and elegant design. Including a variety of functions, every HAVAL model that has gradually come out on the market over the past 10 years and will continue in the future will continue to be an SUV that meets the diverse needs of consumers in the global market and internationally.
As a Global Mobility Technology Company, Great Wall Motors is committed to creating a new evolution for Thai vehicles and ready to present a new breed of electric cars for Thai consumers to have the opportunity to experience closely by introducing a brand full of advanced technology and innovation that comes with the confidence of consumers around the world like HAVAL, becoming the main flagship to penetrate the market, and ready to step up to be the Top of Mind, the automotive brand of Thailand, with a commitment to deliver vehicles and smart technology with superior driving experience, along with supporting and elevating the electric vehicle industry and the Thai economy to advance and grow sustainably.
